Sunday, January 27, 2019



Have you been that person? Your attending a major public event, in a meeting with your supervisor, or in church when suddenly your phone starts to ring (which is actually one of your favorite songs) or your messages keep going off with the famous Bing sound.  What do you do? Answer it? Mute it ? After reading this week's article When it is acceptable — or not — to use cellphones in public spaces by Lee Raine and Kathryn Zickuhr I have come up with a list that I think can help the world to know when and when not to answer the phone. It’s called “Don’t Be a Fool Always Go by Destini List When it Comes to Phone Etiquette:”

Don’t Be a Fool Always Go by Destini List When it Comes to Phone Etiquette.

1.      Lower your voice when taking calls in public
2.      Avoid personal topics when others can hear you
3.      Avoid taking calls when your already engaged face to face conversation. If you take a call, ask permission of the people with you
4.      Avoid texting during face to face communication
5.      Put your phone ringer’s on silent mode in theaters and restaurants
6.      Don’t light up your phone in theaters and restaurants
7.      Hang up and Drive (At any given time, about 3% of people driving are simultaneously talking on their phones)
8.      Acknowledge the delay (All phone calls involve latency, which means there’s a delay between when you speak and when the other person hears it.
9.      Don’t use Google Voice call screening with family and close friends
10.  Don’t blame the other person for a dropped call (if you make 100 calls per week, you can expect to experience between 2-4 dropped calls each week.
11.  Avoid looking things up during a conversation
12.  Avoid inappropriate profile pictures. (Facebook lets users synchronize Facebook contact information, including profile pictures with their cell phone address books. Many higher-quality phones show your picture on the screen when you call.
13.  Be mindful about Facebook tagging (When you snap a photo with your phone tag someone in it, you’re showing the picture to all of his Facebook friends)
14.  Observe the 10-foot Proximity Rule (Keep a distance of at least 10 feet from the nearest person when talking on a cell phone).
15.  If a game of phone tag goes on for 4 calls, it is within the boundaries of proper etiquette to end the game and stop calling. If one of the parties on a game of phone tag leaves a message that says, “Tag your it,” you are free to not return the call.

In addition to the above etiquette regarding cell phone use, some additional guidelines are helpful for younger mobile users:
1.      Please and thank you work like magic, even if you text them.
2.      Be charitable. Your phone is powerful tool that can help a kid stranded after school.
3.      Cell phone are also recorders, and text messages can end up on a Facebook page
4.      Choose your ring tone wisely (no annoying or vulgar tone, this goes for adults too).
5.      Always take calls from the person paying the bill.
When discussing cell phone manners with kids, consider the following opening questions:
1.      When should an incoming call take priority over the situation at hand?
2.      What if someone taking a call is just trying to impress others?
3.      What would happen if everyone had unbridled use of their cell phones-think of the chaos during dinner, birthday parties, holiday celebrations, or when watching a movie together.
4.      Would it be okay to let incoming calls interrupt conversation regarding values, discipline, or when reviewing the family calendar
Also, always Establish phone free times or zones where your children’s phones are out of mind. This can free them from the temptation of wondering if that important text has arrived.

The article I read also gave some great insight on when not to use cell phones. Some of things the article suggested are:

1.Roughly three-quarters (77%) of Americans say that it is “generally OK” to use a phone while walking down the street, and men are slightly more likely than women to say that cellphone use in this situation is acceptable (80% vs. 74%).Notably, this is the only activity for which young adults ages 18 to 29 are not necessarily more accepting than older age groups. Some 78% of young adults ages 18 to 29 say that using a phone while walking down the street is generally OK, while 82% of those ages 30 to 49 also say this.
2.Three-quarters (75%) of Americans say that it is generally OK to use a cellphone on public transportation. Men (79%) are more likely than women (71%) to say this was generally OK. Public transportation is one of the situations in which younger age groups are much more likely to say phone use is acceptable, compared with older adults: 90% of young adults ages 18 to 29 say that it is generally OK to use a cellphone on public transportation vs. 54% of those ages 65 and older.
3.Some 74% of Americans say it is generally acceptable to use a cellphone while waiting in line. Men (78%) are somewhat more likely than women (71%) to say it is generally OK to use a cellphone in this situation.
4. Overall, just 12% of Americans, including equal shares of men and women, feel that it is generally acceptable to use a cellphone at a family dinner. Some 13% of men say cell use at dinner is OK and 11% of women say this. Interestingly, people without smartphones are not especially more or less likely than smartphone owners to say it is generally OK to use one’s phone at a family dinner: 14% of regular cellphone owners and 19% of non-cellphone owners say that cell use in this situation is generally acceptable, compared with 10% of smartphone owners. For almost all of the other activities we asked about, smartphone owners are more likely to say that cellphone use in these situations is acceptable.

Phone etiquette is no joke. Take the time to educate family, friends, and yourself on how to handle tricky phone situations!
Destini

Friday, January 18, 2019

I have a confession I love TV!

When I'm not working are busy doing school work, you can catch me on the couch watching some of my favorite show. 90 Day Fiancé, Empire, Star, Good Times and the list goes on. Did you know though while you are watching your favorite television shows, there is a system that shows how many viewers are calculating how many people are watching television programs that are on today?

This system is called Nielsen Rating.

Nielsen ratings are the audience measurement systems operated by Nielsen Media Research that seek to determine the audience size and composition of television programming in the United States using a rating system.
Nielsen Media Research was founded by Arthur C. Nielsen, a market analyst whose career had begun in the 1920s with brand advertising analysis and had expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was meant to provide statistics as to the markets of radio shows. The first Nielsen ratings for radio programs were released the first week of December 1947. They measured the top 20 programs in four areas: total audience, average audience, cumulative audience and homes per dollar spent for time and talent.
In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio. That method became the primary source of audience measurement information in the television industry.

Here are some interesting facts about television and how the Nilsen Ratings helped:
·        
   The year it debuted, “Cheers” was dead last in the ratings: 77 out of 100 shows. Twelve years later, it ended with the 22nd highest rated show in the history of television. 84 million people watched the finale. That’s more than twice the viewers of the highest rated episode of “American Idol” of all time (36 million viewers).

·         The last The Tonight Show with Johnny Carson was seen by 50 million people. Jay Leno’s last The Tonight Show before Conan O’Brien took over in 2009 was seen by 9 million people.

·         Among 18-49ers, reruns of Big Bang Theory on TBS average better ratings than the average number of viewers for first runs of NBC’s Thursday night sitcoms.

·         In 1995, when Jurassic Park debuted on television, 68 million people watched it on NBC. That’s more viewers than any Oscar telecast has ever received. However, it’s not the most watched theatrical movie on television of the last 30 years. That title belongs to the 1987 broadcast of Eddie Murphy’s Trading Places.

·         In the 18-49 demo, Conan O’Brien’s last “Tonight Show” episode scored better (4.8) than Leno’s last “Tonight Show” before being replaced by O’Brien (3.4). Right now, Leno’s ratings average around .9 in the 18-49 demo. Believe it or not, however, Last Call with Carson Daly — which comes on NBC after Late Night with Jimmy Fallon now has around the same number of viewers that Conan does on TBS (900,000).

·         In the 18-49 demo, Conan O’Brien’s last “Tonight Show” episode scored better (4.8) than Leno’s last “Tonight Show” before being replaced by O’Brien (3.4). Right now, Leno’s ratings average around .9 in the 18-49 demo. Believe it or not, however, Last Call with Carson Daly — which comes on NBC after Late Night with Jimmy Fallon now has around the same number of viewers that Conan does on TBS (900,000).

·         More people watched “The Contest” episode of Seinfeld the first time it was re-aired than the COMBINED number of viewers who watch THE ENTIRE weekly schedule on The CW today. That’s right: One rerun received more viewers in 1992 than an entire network receives in a week now.

This information is amazing. During these weeks reading I also came across an article that really broke the Nilsen Ratings down. The article is entitled “7 Things You Need to Know About the Nielsen’s New Tool”. In this article I learned 7 valuable things. They are:

1.      The Sampler Gets Bigger
In January, the first big change comes when Nielsen integrates its new enlarged sample into its ratings numbers. The sample jumps to 100,000 people in 40,000 homes from 25,000 homes currently. That change alone will have a significant impact on ratings, pushing some networks higher and other networks lower. Clarken says programmers are well aware of the effect the larger sample will have: “They’ve all seen the data. They’ve had that data in their hands for 12 months, so for those who have had upward or downward changes, they know what that represents. They know what that looks like and they know the reasons why.”

2.      Panel Still the ‘Source of Truth’
While some clamor for using the big data available from set-top boxes to create more accurate TV audience measurement, Nielsen stands by using its tried-and-true panel as the ratings foundation. “The TV panel is still the underlying source of truth. It’s the check and balance for every piece of data we get,” Clark says. A TV set, by comparison, “is a dumb device. Until a TV set is able to identify itself and give you a data set that identifies its relationship to everybody in the home, you can’t do it.” Set-top box data also flows with the volume of a fire hose and whether the TV set is on or off, she adds. For each cable operator, even a giant like Comcast, set-top box data is representative only of that operator’s footprint. Nielsen says it does get census-level data from some digital viewing. But it is not practical to try to measure TV based on a digital methodology. “You can’t start from digital and tack on TV. You have to start from TV 

Sunday, January 13, 2019


I'm Back!

Welcome back to my blog "Can You Say That Again." This semester I am studying Strategic Communication and Emerging Media.

I plan on covering a wide range of topics on my blog this semester. Some topics you can plan on reading about are:

·         Digital Media
·         Mobile and Strategic Communication
·         Social Networking and Strategic Communication
·         Blogging, Citizen Journalism and Digital Democracy
·         Crowd Sourcing, Politics and the Global Impact of Emerging Media
·         Branding and Online Reputations
·         Children, the future of media and regulatory issues

Let’s start.

This week we learned about digital media and the death of newspapers. I have complied a list of reasons why I feel newspapers are a dying breed:

Reason: There’s no Passion in the Journalism.
When you read any front-page news story, chances are it’ll be the driest, most clichĂ©-prone pile of bullet points you’ll find outside of a reporter’s notebook. Beyond the basic story elements (the old’ “Who, What, When, Where, Why and How”) there is rarely any narrative or creative expansion, really no more than the laziest consolidation of a tape recorder’s content. The straight-forwardness is crucial to the relay of the most vital information, but more than being just a journalist (but a bona fide writer), the material should be at least interpreted in a way that would appeal to those otherwise uninterested in bland subject matter (e.g. real estate, finances, etc.). Or just keep on writing to appease the routine-seekers…

Reason: It’s Impractical and Inconvenient.
This is the reason a lot of retro-technology is pushed aside so quickly for the next flashy thing. Vinyl records became immediately bulkier and more involved as soon as CD’s came about, as convenience is always preferred to quality or substance. Accordingly, it’s completely impractical to dig through a compost pile of newspapers to ascertain a news story from last year; whereas with the internet, archives exist, and virtually nothing is out of reach with a single laptop or handheld smartphone with internet access. Then there’s the matter of paper waste, the very reason hardcore green-heads don’t read the paper.

No longer are there paper boys but now you can read the news at a tap of a button.
Again, welcome back. We have so much to talk about!


Big Business Pretensions.
Again, the newspaper industry still thinks it’s on the same page as Wall Street, Big Oil and Big Tobacco, and can maintain that Tony Montana business ethos of wasteful expenditures and general impetuosity. It’s almost foolish to think you can keep up a business full of highly-demanding, not to mention overpaid, staff members, providing benefits and the kinds of perks that are usually found in the fluffiest regions of the corporate world. But when starving journalists fresh out of grad school are willing to do the exact same work for a lot less, and with a lot more zeal for the trade as an art form, it becomes a million times more practical to take on a body of freelancers who cut overhead into a fractional value. But if you insist on guaranteeing each employee gets a new jet ski or swimming pool full of caviar for a Christmas bonus, so be it.